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Things Can Go South On Social Media. Quickly!
Earlier today I wrote a post about best practice on social media. I should have known better! If you want an example of how quickly perceptions can change on social media, check this out! Having...
View ArticleHow To Sell Your Product or Service Like Elon Musk
When I work with entrepreneurs I ask them repeatedly to tell me what their business does. In the majority of cases they talk about feature and function, rather than about the value it delivers to...
View ArticleAsk questions; start conversations | The THINK PR Espresso
Next time you’re tempted to pitch somebody – whether it is a prospect, early adopter or a journalist – stop yourself. Before you introduce yourself think of a question. Think of something you’d like...
View ArticleDo I need public relations, marketing or publicity?
*Before you read this post please check out my definitions of public relations, marketing and publicity. It’ll take you less than two minutes. There’s a lot of confusion over the difference between...
View ArticleWhy Tech Startups Don’t Need ‘PR’
I read a piece by The Houston Business Journal’s Joe Martin this morning called Tech startups: You don’t need PR, exec says. In it, he says that Uber GM Chris Nakutis told a local group of...
View ArticleWhere to do I find customers? | The THINK PR Espresso
Why is that most PR programs focus on awareness with as many people as possible in the hope that you find the ones you’re looking for? The people you want to build relationships with are probably...
View ArticleBurson Marstellar helps 1871 startups | PR Espresso
Startups at 1871 are to get help with developing PR strategies from Burson Marstellar.
View ArticleWhat value media coverage? | THINK PR Espresso
The more I read in the media, the more I question the value of media coverage as a way to inform and educate audiences; as a way to start conversations and build relationships. Startup and SmallBiz PR...
View ArticleHow To Measure Success of Public Relations
Ask most PR professionals and they’ll tell you that measuring the value of public relations is hard to express. As a result, they’ll say, it’s hard to be specific about the value they deliver. The...
View ArticleStartup Storytelling: how to make people care
When was the last time you read a book where the story started with a product pitch? How many of the books you’ve read recently, autobiographies aside were about the author? How many of the...
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